Google Display & YouTube Switzerland — Brand Awareness & Retargeting | Athena Agency
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Home›Services›Google Display
Paid acquisition

Google Display
& YouTube Ads

Brand awareness, video retargeting and custom audiences. Your ads where your prospects browse, watch and research.

ATHÉNA AGENCY Stratégie Marketing 360° En savoir plus → DISPLAY · YOUTUBE · AWARENESS
The service

Visibility and awareness at scale

Google Display and YouTube let you reach your prospects across millions of sites, apps and videos. Ideal for brand awareness, retargeting and funnel accompaniment. We manage your Display and YouTube campaigns with precision.

What is included

Our Display & YouTube services

Audience strategy

Definition and targeting of custom, intent and similar audiences.

Creatives & banners

Format recommendations, specs and messages. Coordination with your designers.

YouTube campaigns

TrueView, bumpers, discovery. Targeting by channel, topic, demographics.

Display retargeting

Retargeting site visitors with personalised display ads.

Tracking & attribution

View-through and click-through conversions configured and analysed.

Monthly reporting

Impressions, reach, frequency, CPM, CTR, assisted conversions.

For whom

This service is for you if...

Brand launch

You are launching a product or service and want to quickly build awareness among your targets.

Funnel accompaniment

You want to reach your prospects throughout their purchasing journey.

Advanced retargeting

You have website traffic but few conversions. Display retargeting maximises your ROI.

Our process

From strategy to results

01

Audit & Strategy

Analysis of existing campaigns. Audience and objective definition by funnel stage.

02

Campaign setup

Display and YouTube configuration. Remarketing lists, lookalike audiences, targeting.

03

Launch & Testing

Launch with creative and audience A/B testing. Daily monitoring.

04

Continuous optimisation

Frequency, bid, audience and creative adjustments. Monthly reporting.

Ready to maximise your visibility?

Request an audit of your Display campaigns or a quote for a new strategy.

Request a quote

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