Meta Ads (Facebook & Instagram) Switzerland — ROAS & Acquisition | Athena Agency
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Home›Services›Meta Ads
Paid acquisition

Meta Ads
Facebook & Instagram

Advanced audiences, high-performing creatives and optimised ROAS on Facebook and Instagram. Managed by a Meta Blueprint certified expert.

En savoir plus ROAS · AUDIENCES · CAPI
The service

The most powerful social acquisition

Meta Ads (Facebook and Instagram) let you reach massive audiences with very precise behavioural and interest targeting. Ideal for B2C, e-commerce and mass-market B2B. Athena Agency manages your Meta campaigns with Meta Blueprint certified expertise.

What is included

Our Meta Ads services

Audience strategy

Saved, custom (lists, visitors, video) and lookalike audiences.

Conversions API (CAPI)

CAPI configuration for reliable tracking despite iOS and cookie deprecation.

Creatives & testing

Creative recommendations, stories/reels/feed formats. Systematic A/B testing.

Catalogue & Shopping

Dynamic catalogue campaigns for e-commerce with product feeds.

Advanced retargeting

Precise segmentation of visitors, cart abandoners, video views and customer lists.

Monthly reporting

ROAS, CPL, CPM, CTR, reach, frequency and top audience analysis.

For whom

This service is for you if...

E-commerce & B2C

You sell to consumers and want high-ROAS Meta campaigns.

Local & regional awareness

You target a specific geographic area with local audiences.

B2B lead generation

Some B2B sectors convert very well on Meta. We identify the opportunities.

Our process

From pixel to conversion

01

Audit & pixel

Account audit, Pixel and Conversions API configuration. Tracking verification.

02

Strategy & audiences

Funnel audience definition. Recommended creatives by objective.

03

Launch & testing

Launch with creative and audience testing. First-day monitoring.

04

Optimisation & scale

Weekly ROAS, scaling of performing campaigns, monthly reporting.

Ready to maximise your Meta ROAS?

Request an audit of your Facebook and Instagram campaigns or a quote for a new strategy.

Request a quote

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